Video marketing is a powerful strategy for various reasons, including its effectiveness in boosting brand awareness. Here are some references that highlight the power of video marketing:

1. Increased Brand Awareness: According to a study by Brightcove, videos generate 1,200% more shares on social media than text and images combined, indicating their potential to spread brand awareness rapidly. Source: https://www.brightcove.com/en/resources/blog/create-demand-through-video-marketing/

2. Engaging and Memorable Content: Video content is more engaging and memorable compared to other forms of content. According to Forbes, 80% of consumers can recall a video ad they have seen in the past 30 days. Source: https://www.forbes.com/sites/forbesagencycouncil/2017/02/03/video-marketing-the-future-of-content-marketing/?sh=638320af6b53

3. Emotional Connection and Storytelling: Videos have the power to evoke emotions and create a connection with viewers. According to a study by Google, 50% of internet users search for videos related to a product or service before visiting a store. Source: Google

4. Mobile-Friendly and Accessibility: With the rise of mobile usage, video content is highly accessible and shareable on mobile devices. According to YouTube, mobile video consumption grows by 100% every year.

5. Improved Conversion Rates: Incorporating videos in marketing campaigns can significantly impact conversion rates. Wyzowl’s State of Video Marketing Survey 2021 found that 84% of people were convinced to buy a product or service after watching a brand’s video. Source: https://www.wyzowl.com/sovm-results-2021/#:~:text=96%25%20of%20people%20have%20watched,app%20by%20watching%20a%20video.

6. Measurable Results: Video marketing allows for tracking and analyzing performance metrics to refine strategies. HubSpot reports that marketers who use video are more likely to see a positive return on investment (ROI). Source: https://blog.hubspot.com/marketing/state-of-video-marketing-new-data

These references demonstrate the power of video marketing in terms of brand awareness, engagement, emotional connection, conversion rates, and measurable results. Businesses can leverage these insights to effectively promote their brand and engage with the local audience.